Bespoke Tile & Stone Installations logo in brown, black, and white text.

Our Team

A kitchen with dark blue cabinets, white countertops, and patterned tile flooring. The walls are covered with white subway tiles and floating shelves on either side of a window set above the sink.

William Booth - Owner

Born and raised in Urbana, IL, home of the University of Illinois, William found a passion for building and architecture at a very young age. As early as his grade school years he could be found in his father’s basement workshop constructing just about anything he could imagine out of the scrap wood he found laying around, or at times, sitting at his drafting table tediously sketching up a design for his latest clubhouse idea.

In college he studied architecture but ultimately discovered another passion along the way, the restaurant industry. During the following 15 years William dedicated himself to this industry.

He operated restaurants in four different states and curated menus and cocktail programs for a variety of different concepts and owners while collaborating with his carefully selected team of restaurant professionals to create vibrant and lively establishments for all to enjoy.

‍ ‍In time though, all good things must come to an end, and when William and his wife Elisabeth discovered that their first child was on its way, he knew that it was time for a change of pace. The sixty to eighty hour workweeks that the restaurant industry demanded no longer seemed feasible, and so, it was time to seek out a new career path.

In 2019, while renovating their newly purchased Minneapolis home, William and Elisabeth hired a small tiling outfit known as Tonka Brick & Tile. After becoming friendly with the owner, Nevin Nolder, and casually discussing his current search for a new profession, Nevin decided to offer him an opportunity to apprentice with his company. Working side by side with Nevin over the following five years William honed his skills in tile setting, hand-floated custom shower pans, waterproofing and much more.

As the years went by, William once again found himself eagerly searching for a new challenge and so he sought out an opportunity to run his own business. In 2024 he took the first steps to establishing what would later become Bespoke Tile & Stone Installations. He went back to school to take a course in residential building, and in 2025 he passed his Residential Builder and Remodeler exam earning himself a license as a Residential Building Contractor for the state of Minnesota. It is with great excitement and much anticipation that William begins the next chapter in his story and looks forward to collaborating to bring your tile renovation to life.

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Hours

Monday - Friday

8:00 - 4:30

Saturday - Sunday

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